IT COSMETICS // CC+ NUDE GLOW

This 360 global product launch campaign introduced a new formula in IT Cosmetics’ top selling CC+ family. The goal was to create an engaging brand journey that connects with consumers of all skin tones and types, while highlighting the new formula texture and ‘tint + serum’ approach. By combining approachable humanity and science/texture-based storytelling, we crafted a cohesive brand presence that resonates with a global audience. The campaign was well received by leadership and consumers.

My role in this project was leading art direction decks from ideation and pitch through to final delivery to all markets.