STRIVECTIN // COLLAGEN CUSHION CREAM

This 360 product launch campaign introduced a new moisturizer to Strivectin’s Peptide Plump™ family, with a comprehensive approach that included branding, digital marketing, and in-store experiences. The goal was to create an engaging brand journey that connects with consumers 35+ and drives sales for both new and existing consumers. By combining emotional storytelling and sensory elements, we crafted a cohesive brand presence that resonates with the target audience. The campaign resulted in a strong market entry for the new line.

My role in this project was creative direction from ideation through production to launch, managing a team of art directors and designers. We directly supported packaging, retail, digital and paid media assets.

CREDITS

Creative Director: Cate Bennett
Associate Creative Director: Alyssa (Burnham) Irizarry
Art Director: Samantha DiBaudo
Art Director: Courtney Denton
Copywriter: Danielle Brady
Product Photography: Jens Mortensen
Product Stylist: Erin Lark Gray
Model Photography + Video: Heather Moore
Makeup: Keiko Hiramoto
Hair: Peter Matteliano
Wardrobe: Jéss Monterde

Video editing: Ashley Roby