STRIVECTIN // SUPER-C EYE + NIGHT

This 360 multi-product launch campaign introduced a new eye cream and night moisturizer to Strivectin’s Super-C family, with an additional set of reanimation assets for the hero product, Super-C Retinol. This involved a comprehensive approach that included branding, digital marketing, paid media and in-store experiences. The goal was to create an energizing yet comforting brand journey that connects with consumers 35+ and drives sales from both new and existing consumers. By combining emotional storytelling and sensory elements, we crafted a cohesive brand presence that resonates with the target audience.

CREDITS

Creative Director: Cate Bennett
Associate Creative Director: Alyssa (Burnham) Irizarry
Art Director: Samantha DiBaudo
Art Director: Courtney Denton
Model Photography + Video: Heather Moore
Makeup: Keiko Hiramoto
Product Photo + Video: Jens Mortensen
Product Stylist: Erin Lark Gray